We Don’t Have a Copywriter. We Have a Stack.

Most copy teams optimize the copy. I rebuilt the process that produces the copy. Here’s the 10-step pipeline every piece of writing for Social Ads Mentor and our PPC Boutique clients runs through before it ships.

The Government PDF That Was Lying To Me

The Government PDF That Was Lying To Me - featured image

I filled out 40 minutes of state filings. The printed pages came out blank. The PDF was lying to me. Here is what was happening and the small fix that solved it.

Why I Killed QuickBooks

Why I Killed QuickBooks - featured image

I ripped QuickBooks out of my stack. Here is what replaced it, why it cost less, and the one rule that made my books simple again.

Why I Killed QuickBooks

Why I Killed QuickBooks - featured image

I ripped QuickBooks out of my stack. Here is what replaced it, why it cost less, and the one rule that made my books simple again.

The Email That Replied To Itself

The Email That Replied To Itself - featured image

I watched my own inbox answer an email without me. No typing. No clicks. Just the loop closing. Here is what I built and the four fixes it took to get there.